Ask Not What TV Can Do for You, Ask What You Can Do for TV
The main focus here of course will be the American election system -mainly because it is so TV friendly.
American politics is always played out better than pretty much any other country in the world. Speeches are made that are better written than most movies or TV shows, and alliances and backstabbing is worse than even the best episode of Survivor. TV has always played an important role in the building up, or in most cases breaking down opponents. Who hasn't seen commercials where one candidate bad mouths anothers campaign ideas.
Let's see how TV has helped or detered each candidate out:
With each candidate looking to stake their claim before official nominations had taken place, candidates were quick to show up on our TV sets. Obama, Clinton and McCain did the usual rounds of news and talk shows, but they even appeared on shows like Saturday Night Live (to show their lighter side), WWE Monday Night RAW (to get to those pesky 18-24 male demo) and even on the season finale of Last Comic Standing (again, I guess to show that they can laugh like the rest of us). In a lot of cases, these came across as trying to hard, rather than attaching some "cool" factor, and it doesn't help that all three would sometimes show up on the same show, so as to not show political bias.
You just have to look at Obama's acceptance of the Presidential nomination to see how he's using the power of image and emotion to connect with voters. Making the stage into a roman colosseum, as if ushering a new era (Obama's campaign motto is Change), to the biography movie introducing him before hand (showing him growing up from humble beginnings to something bigger), everything is set up to give him the bigger than life appearance, that this is the man to lead us into the next phase of American history.
The power of TV really is a strong example with these two. McCain clearly chose Sarah Palin as his running mate to capitalize on that Hilary vote, but also because she's a looker. His party knows that we are an image concious group, and we'd rather watch Barack than old man John, so he got us something we can look at. Palin is now the focus of the campaign, pretty much doing the talking whenever available. She has even helped in aiding SNL's ratings this season through the absolutely brilliant impersonations of Tina Fey.
There are probably a lot more twist and turns from now until November 4th, but whatever they are just remember :
The Revolution will be Televised!
As usual, what are your thoughts. Comments please.